Spotlighting growth and opportunity is one of my favorite pursuits so when a growth company like Shake Shack comes to town it is an exciting development and something to be celebrated. With a mission to serve guests, community, suppliers and investors what’s not to like?. At least 65 new jobs are created every time a new store opens so we were excited to be part of the build out team.
As part of the effort in building excitement for the new store opening we were asked to produce graphics in the windows during construction letting neighbors and anyone passing by know what was coming soon. Producing graphics on windows oftentimes have unique characteristics which have to be handled on a case by case situation and this was no different. In this case the requirement was for graphics to go on the windows, be up for a short time and then removed and updated afterwards. At first the plan was to image peel and stick graphics, install them on the windows and then pull them down when needed. When it was learned the temperature on the install dates might be near freezing that changed everything. Typically window temperatures need to be well above freezing before attaching graphics so we quickly changed gears and innovated with a new plan.
What to do? Pause, think and ask for help. After making calls and brainstorming we hit on the idea of imaging the graphics directly on coroplast (think real estate signs) and then installing them inside the windows facing outwards. What made this unique is we attached the graphics using special hidden graphic mounts on the inside of the window supports (mullions) giving a clean and professional look. While the construction crew was working outside (in the cold) we were able to work inside and avoid creating additional work stoppages or interference.