At Swift we are not just a not just a little different from the competition, we are a lot different and here is why…
When a client asks for an estimate or suggestions on a print or display project we do not just offer what we know will work, oftentimes we offer options and sometimes options with risks. Yikes, why would we offer options with risks? We do this because these are the jewels that create the seeds of innovation, opportunity to grow and the ability to exceed expectations (which is always our goal). Below are a few examples to illustrate the point
- We never tire of being stepped on…
Recently a client asked for estimates and ideas for printing graphics going on carpet in front of elevators in a high profile office building promoting core values for everyone passing through. How can you not like a request like this? After reviewing several options we decided on a special material called TexWalk (click here to download a cool idea book for this kind of thing or email me if the link does not work). It is a unique printable peel and stick material specially made for use on carpet. I love that it has a textured surface giving a classier look than the typical decal approach like you see in chain stores but we did not stop there. We also took a risk by suggesting a combined do it yourself approach of going to Home Depot, buying blank carpet mats and then putting them on our digital flatbed press and printing directly onto them. Will that really work? We regularly print rubber mats so we know that works so why not give this idea a try. If successful think of all the fun we can have printing long lasting custom carpet messages that can be moved around, updated and changed out.
- Telephone pole signs?
Prior to joining Swift Print I used to print posters that had to be laminated with a lip because they were used outdoors and needed the laminate to avoid ruin from the rain and weather. I always thought the laminate with an outer lip kind of cheapened the look but figured it was necessary so onward we went. After I started at Swift the same project came back around. After discussing with the new team it was suggested why not use our Indigo digital press but instead of printing to paper and then laminating like the old way, why not direct print onto plastic instead and skip the laminating all together. Wow, what a great idea. With new equipment, new material and a new thinking we now print these posters with better quality and a lower price than before all because someone challenged the status quo. Love it.
- Really, you are suggesting a blow up toy?
Well not exactly but that is kind of what I felt like. A client asked if we had a way to provide an arch structure for an upcoming outdoor event. Well that is not a request we get every day. Funny thing is I just happened to reviewing some of our vendors unusual services and remember seeing such a thing and I thought to myself who would use this so the timing was interesting for sure. It just so happens we actually have an Arch Inflatable Kit. If interested you can see the video here and spec sheet here. Admittedly it is not pretty but if fast to market, portability and easy setup enter into the decision process then it does check off a few common requirements. For the record we also offered a more elegant option for an indoor based archway system shown here.